Design Details

Based on the user research, we identified our target demographic’s three core values and translated those to tangible requirements for the home.

  • Aging in Place

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Functionality

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Aesthetic

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

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“I wanted my home to feel fresh, modern, lighter. I didn’t want to feel old.”

— Marcia Powers

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“I see a huge need for home design that allows people to age in place, and floor plans with flexible spaces.”

— Kim Blehm

Read about the user research.

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