Design Details
Based on the user research, we identified our target demographic’s three core values and translated those to tangible requirements for the home.

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Aging in Place
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Functionality
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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Aesthetic
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
“I wanted my home to feel fresh, modern, lighter. I didn’t want to feel old.”
— Marcia Powers
“I see a huge need for home design that allows people to age in place, and floor plans with flexible spaces.”
— Kim Blehm